Telling a better story about change

  • Brand evolution
  • Brand rollout
  • UI design

As Stronger Stories enters a new era, supporting innovators and changemakers tackling deep-rooted, systemic challenges around the world, we transformed their activist-led identity into a brand that blends science and storytelling.

A new chapter

Our partnership with Stronger Stories began in 2020 with the creation of their original visual identity – a playful yet activist ‘zine’ like style which presented their mission, strategic methodology and creative services.

But as both the world – and their work – evolved, the team increasingly struggled to retrofit new visual content into an identity that no longer reflected who they were becoming.

What began as a brand refinement quickly transformed into a complete redesign: a visual system that captures their sharpened service offering, matured thinking, and broader audience of changemakers and innovators.

Redefining strength

The new Stronger Stories visual identity redefines strength – shifting away from loud dominance toward a quieter, more assured confidence.

By blending thoughtful storytelling with science and innovation, we developed a visual language that feels both intelligent and analytical. Structured grids, minimalist graphics, and a refined typographic approach come together across a cohesive suite of brand templates.

The website

Built with our website development partner BozBoz, the website design brings their brand proposition and visuals together in one cohesive experience.

Inspired by their “building-block” methodology, every page uses a modular grid that assembles video and imagery into complete narratives.

Throughout the site, intelligence and maturity are balanced through font pairings, colour application, minimalist graphic elements, and precise technical grid lines across the whole website.

What next?

Following the website launch, we’re now expanding Stronger Stories’ asset library. Together we’re designing new tools – including workshop materials, card decks, presentation templates, and journals – that bring their methodology to life.

We’re excited to continue shaping this next chapter with the Stronger Stories team.

None of us are sure how you’ve managed to capture our entire ethos so well in one look. Maybe we don’t need to know. We can just be in awe of your magic!

Guy Pattison, Senior Partner at Stronger Stories

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