Making a mark in person-centred healthcare

  • Brand identity
  • Brand rollout

Here are the pioneers of person-centred care but needed a refreshed brand that would enable them to be taken more seriously and become the go-to partner for delivering exceptional care for everyone.

Once viewed as the misfits of Health and Social Care, Here’s previous brand identity helped set them apart.

But a lot has changed over the years, Here live up to the same values, but the organisation has progressed and perceptions of them have changed.

They’re no longer the radical disrupters they once were, but a trusted innovative partner in delivering exceptional person-centred care.

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Cosy to dynamic

To better understand how Here have changed over the years, we worked with Brand Strategists Wilsome on a series of brand workshops.

We facilitated a creative workshop which identified Here’s caring, authoritative, innovative and respectfully radical qualities.

Resulting in a brand which felt true to what they’re about and transformed from ‘cosy’ to something more dynamic with a little more edge.

Seeing what's beneath

The logo uses a rubbed out effect to reveal the type beneath. The edges and corners have been softened to resemble a fingerprint swipe, with energy to each stroke.

The rubbed out logomark also helps alleviate any confusion with the name, by containing ‘Here’ within the shape the logo is now seen as a brand name instead of an adverb.

A lively and personalised graphic style

A larger suite of rubbed out graphics were created to house photography and type, further revealing the person or message beneath.

Different strokes, angles and forms speak to Here’s personalised approach and will keep branded materials feeling lively.

A ‘test and learn’ culture represented with type

The round and bubbly character of Here’s previous font felt too soft and child-like. So we’ve opted for a font which feels more assertive with a touch of playfulness.

Annotated devices in a hand-drawn style, are paired with typography to illustrate the new brand messaging created by Wilsome.

The styling also represents Here’s ‘test and learn’ culture – the way Here innovate using creative thinking and an analytical approach.

Capturing the culture and principles which underpin Here

With the launch of Here’s refreshed purpose and brand identity, we needed more relevant photography which shows Here’s breadth of services, approach, team culture and the principles which underpin their work.

We worked with photographer Ali Tollervey to capture the culture and daily life at Here. We aimed to convey a strong sense of vulnerability, conversations (not consultations), belonging and genuine interactions throughout all brand imagery.

An adaptable brand toolkit

Brand elements were finally brought together to form an extensive brand toolkit, also available within Canva. This has enabled to the team at Here to create bespoke marketing and website graphics in-house, whilst maintaining consistency and quality across all communications.

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