Helping Everybody carve a niche in Health and Wellness marketing

  • Brand identity
  • Brand rollout
  • Website

Wellness-marketing agency Everybody’s new brand breaks category norms, brings the company’s new purpose and values to life, and makes marketing professionals think “I want to work there”.

Everybody is a team of expert marketeers, specialists in solving the challenges that only Health and Wellness businesses face. But their previous brand identity, “Three Whiskey”, didn’t match-up to their motivations or expertise, with a name which felt out of place.

In 2021, Everybody conducted a strategic business review with the goal of working out where the team wanted to go in the next era of their growth journey. Realising their depth of experience and successes working with health clients, they decided to double down on their strengths in healthcare.

They briefed us to create a brand identity and website which firmly positions them within the Health and Wellness sector, and “Everybody” was the result.

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Challenge #1

Position Everybody as the experts in Health and Wellness marketing.

Inspired by science journals and the wellness brands we love, the logo combines a classic style with a hint of playfulness.

The brand strikes the right balance of science, human warmth and creativity to highlight the agency’s unique mix of marketing know-how and sector-specific expertise.

Challenge #2

A brand which says ‘we’re creative’, without saying it.

Illustrations demonstrate the creativity and impact of Everybody’s work, without relying on overly familiar stock imagery or client content. Used within case studies, these anatomical and joyful images help bring project content to life.

Challenge #3

Make marketing professionals think ‘I want to work there?’

We captured Everybody’s supportive culture by using a warm and inviting illustrative style. Website content and downloadable materials showcase the perks which make the agency such a great place to work.

Challenge #4

Stand out from the crowd

Light and airy page designs helped distinguish Everybody’s website from those of other creative agencies, which tend to rely on posed photography, heavy block colours and rigid page layouts.

Our goal was to help Everybody carve a niche in Health and Wellness marketing, which informed all the decisions we made on the website structure, styling and visual content. With our full control over the brand application, every element of the website design feels intentional, from blog post illustrations to downloadable data reports.

Are you refocusing your business?

We can design a brand for that

Let’s talk about it