Changing the face and attitudes of the construction industry

  • Brand identity
  • Website design
  • Brand rollout

Branding which breaks construction industry trends and positions Darren Evans as the experts in helping others understand and comply with complex sustainable building regulations.

The pandemic prompted the rebrand, we used it as a springboard for Darren Evans to build back better and enable the construction sector to do more to tackle the climate emergency.

Partnering with marketing agency Sustainable Results Lab, we transformed the brand to reflect their true purpose.

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Standing out in a sea of buildings

Our competitor analysis work during the discovery phase highlighted how the brand could stand out in the sector, by breaking the trend of typical cityscape and architectural photography. We discovered that competitors shared green or blue brand colours, so we decided on a unique warmer colour palette. A radical transformation that bucked the trends of the industry was the best way to make the impact they wanted.

Balancing warmth with credibility

The brand needed to carefully balance appearing established and knowledgeable with the sense of warmth and compassion that is inherent in the company culture. We achieved this by pairing playful illustrations with a more serious feeling serif font. We also balanced the softer colours used in the illustrations with blocks of darker more masculine colours. This enables the brand to flex depending on the tone required for specific audience or subject.

The team at Darren Evans are a kind and approachable bunch, who care passionately about their customers’ success. We wanted to reflect the quality of the real life customer interactions, in the interactions on the website, by sprinkling playful illustrative touches throughout.

A focus on compassion and wellbeing

A strong thread that runs through the company internally and externally is a focus on compassion and wellbeing. CEO and founder Darren has built the business around these values, and talked passionately about how our built environment can help us to be “the best versions of ourselves”.

In a storytelling exercise other team members recounted times they had most enjoyed their jobs, with the common thread being helping customers who were feeling overwhelmed. This focus was integral to the brands visual tone, website content and supporting illustrations.

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