We craft meaningful brands

How we do it

Our four-phase process helps us create a brand which truly reflects who you are and what you stand for.


One of the most important parts of the project. This phase ensures we’re heading in the right direction and dodging future curveballs.

We will do deep research into your organisation and brand, and facilitate a tailored creative workshop with your team to uncover their perspectives and insights.

  • Stakeholder research
  • Competitor review
  • Audience personas
  • Brand personality
  • Creative moodboarding


This phase helps the project take shape. We’ll capture and analyse our findings from the discovery phase, and use the insights to guide our creative approach.

  • Brand positioning recommendations
  • Creative workshop summary
  • Project scope
  • Project plan


The playful bit! This is when we explore design concepts and create colour palettes, typography, photography, iconography, illustration and graphic elements that will bring your brand to life.

  • Brand messaging
  • Visual concepts
  • Brand mock-ups


Once we’ve decided on a visual approach, we’ll build the tools and materials that will help you launch your new brand, designed around what your organisation needs.

  • Brand system
  • Brand guidelines
  • Marketing materials
  • Branded templates
  • Websites & digital products