The Charity Conundrum

How understanding what you’re up against helps us to help you.

Written by Charlotte
Studio Manager

It’s a problem we hear about regularly. Charities and other third sector organisations who need to update their brand and/or website, but struggle to justify the expenditure on something seemingly so self-serving. At MakeGood, we get it, probably more than most.

I’m the studio manager here at MakeGood, but prior to this I worked for a small arts charity called People United.

People United were recommended MakeGood as an agency who would potentially fit with their ethos of trying to make the world a better place, to design and build them a new website. It turned out to be the perfect match and we embarked on a 6-month project together to completely overhaul their website. And People United now have a website to be proud of! But it wasn’t easy to find the money…

Like many small charities and arts organisations, People United rely mostly on grant funding for income. But a lot of funders are only (understandably) interested in funding work and projects that aim to make a difference in the world. And herein lies the conundrum… how can you attract more funders to fund your work when your website/brand do nothing to sell you to them, and you need to find the money to spend on the brand to attract them in the first place!

What we see time and time again is charities who get to the point where their outdated brands and websites no longer serve them or represent who they are. And as we all know, our online presence is more important than ever if we want to reach the people we are trying to engage with (including those vital sources of funding that mean you can keep fighting the good fight!).

So how can MakeGood help?

We are values-led. We want to help the people who are helping the world. It’s what gets us out of bed in the morning! A big part of this is reflected in how we work; we take the time to truly get to know our clients, before launching into design work. Through the discovery phase of our projects, we get to the bottom of what it is our clients actually need their brands/websites to do and who they really need them to speak to. And this can be challenging! It often involves balancing the ideas and opinions of several groups of people within an organisation. With charities this could be the CEO or senior management, their staff who are the ones actually “on the ground” running the projects and doing the comms/marketing to go with them, and then sometimes their Trustees as well. We help to navigate the sometimes conflicting ideas and get to the bottom of what would best serve the organisation moving forward, without necessarily being too tied to what has come before.

By taking the time to do this we aim to get it right the first time, which is something else that is important to us. We’re “measure twice, cut once” type of people. We’d rather take the time and effort at the beginning of a project, to hopefully end up with the right result for everyone. So you know your money is being spent in the right way

We also understand the sorts of budgets that charities are often working with, and we’ll always try and be as flexible as we can to make your budget work as hard as it can. So talk to us! We’d love to hear from you if you think we could help.

We’d rather take the time and effort at the beginning of a project, to hopefully end up with the right result for everyone. So you know your money is being spent in the right way.

Have a charity conundrum
of your own?

Talk to us, we have lots of good ideas about how to achieve
maximum impact with your budget.

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